the power of brand partnerships
With the start of the new year, came the launch of a match made in heaven for health-minded Angelinos: a Koia and Alfred collaboration.
Strategic brand partnerships have become an increasingly popular vehicle to expand reach across aligned audiences, leverage new sales opportunities and create unique marketing activations that breathe brand personalities to life, making consumers feel more engaged, understood and connected.
Alfred shops are rightfully beloved destinations in LA – not only because of their premium coffee, tea and food items, but also because of their cool spaces where locals flock to meet, chill and share instagrammable moments in. With the addition of Koia plant-based, low sugar, dairy-free protein and keto shakes, Alfred has expanded its offerings to further please their more health-minded consumers.
“Koia is also an LA based company and Alfred is one of our very favorite local spots, so this partnership is extra sweet for us. Our availability in their shops is broadening Koia’s reach… and by featuring engaging Alfred content within our social channels we’re happy to expand their audience and awareness as well ” – Maya French, Koia co-founder
Koia is looking forward to establishing more impactful brand alliances in 2020 to connect with new audiences in meaningful ways, adding more value to their lives while accelerating brand growth.
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