Last week Chris Hunter, CEO and Co-Founder of Koia, called into KUCI studios to talk about how Koia began, the benefits of plant based protein and trends in the food and beverage industry. Chris, Founder Dustin Baker and Co-Founder Maya French knew consumers wanted plant-based products without compromising taste or functionality. Koia was born out of the need for a plant based protein product that actually satisfied consumers who were looking to implement better for you options into their lives. Recent studies have shown plant based products are trending because almost 75% of our population suffers from some kind of intolerance to dairy. Coupled with the fact that transparency is a key value for the company – from the packaging to the fresh ingredients used in every bottle – Koia emphasizes that you know what you’re getting by just reading the bottle. Check out the whole interview here to learn more!